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Analysis of Bicycle Race Grand Prix of Kuřim
Pospíšil, Jan ; Ing.Lubomír Stříž (referee) ; Drnek, Jiří (advisor)
The Bachelor thesis is aimed of organizing bike races Grand Prix of Kuřim. The first part is devoted to the theoretical background for creation of analysis and explanation of important concepts in mountain biking. The second part is focused on application of analysis. The last section contains suggestions for improvements and increase the attractiveness of the races.
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Business Plan for Organization of Fireman Races
Horsáková, Julie ; Šťastný, Jan (referee) ; Korvas, Pavel (advisor)
This bachelor's thesis is dedicated to the problem of organization of a sport event - specifically a fire sport contest at a premier league level of the Czech Republic. Separate chapters of the work discuss the history of the fire sport in the Czech Republic and abroad, its significance and various subdisciplines. It contains author’s own concept of organization of this kind of event, including possible ways of obtaining sufficient personal, material and financial support. Final economic evaluation is also included. The main motive of the thesis is evaluation of the feasibility of the organization concept.
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Urban Festivities and Cultural Events as Instruments of Urban Revitalization and Development
Čermáková, Eva ; Kyselka, Mojmír (referee) ; Doc.PhDr.Jana Šafránková,CSc. (referee) ; Ing.arch.Eva Staňková (referee) ; Šilhánková, Vladimíra (advisor)
The central aim of this research is to contribute to the debate on the actual and potential role of urban festivities in urban development of cites areas. For some time, policy makers, planners and architects have realized the great importance of urban festivities and cultural events in revitalization and development of urban areas. They pay attention to both direct or indirect impact of such activities. A variety of festivities and cultural events have started to been incorporated into large-scale architectural and urban projects. They have also been employed as political tools. By now, it is generally accepted that urban festivities and cultural events are important investments contributing to the integration of communities and overall improved representation of the urban region. They often provide the urban environment with a new meaning and/or character. The proposed research is investigating and analyzing the potential effects of urban festivities and cultural events on the transformations and new perceptions of urban spaces and how they can be used as policy tools. It focuses on organized open-air activities in urban public spaces (including urban centers, neighborhoods and peripheries). Principal results of this research are based on the cooperation of two research centres: the Institute of Theory, School of Architecture, Brno University of Technology in Czech Republic and Laboratory for Theories on Urbanism, French Planning Institute, Paris VIII University in France.
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Návrhy opatření pro zvýšení návštěvnosti sportovních akcí
Hrůzová, Barbora
The main objective of this thesis is to identify factors which influence the degree of attendance at sporting events and using those factors offer proposals for sport organizations, which will enable them to maintain their even attendance base, if not increase it. The secondary objective of this work is to uncover, whether various segments of attendees exist, and what specific characteristics they carry. The primary research, thanks to which the results used for this work were obtained, entails a quantitative method (235 respondents in questionnaire survey) and a qualitative method (10 participants of in-depth interviews). This data was evaluated primarily in the statistical software Statistica v. 12 with the use of statistical methods.
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Dopad sportovního cestovního ruchu na rozvoj Brna
Lohniská, Soňa
The thesis focuses on impacts of sport tourism on a region. The results of existing analyses that deal with this problem are summarized in the theoretical part of the thesis. These results are applied on a specific sport event - MotoGP, which takes place in the Czech Republic. The main aim of the thesis is to find and evaluate the impacts MotoGP has on the development of Brno.
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The Impact of Popular Sports Events on the Local Stock Markets
Konvičný, Martin ; Čech, František (advisor) ; Kukačka, Jiří (referee)
The diploma thesis studies the impact of hosting popular sports events and sports results on local stock market indexes and sponsors' stock using ARMA- GARCH and ARMA-DCC-GARCH models between January 2009 and May 2021. The empirical evidence shows that sports results positively affect the returns of emerging stock market indexes in some cases. However, hosting mega sports events has a limited impact on local financial markets. I did not observe any significant loss effect after defeats. According to research results, sports variables do not influence the stock variance. Despite controlling for dependencies related to soccer sentiment, significant interdependencies across Polish and Ukrainian stock market indexes still occurred. That implies other factors are driving the correlation between the stock markets. JEL Classification G41, D53, D81, C58, Z2 Keywords sports sentiment, stock markets, behavioral fi- nance, sports events Title The Impact of Popular Sports Events on the Lo- cal Stock Markets
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Implementation of management of the basketball tournament Easter Cup Klatovy
Struhárová, Karolína ; Čáslavová, Eva (advisor) ; Crossan, William Morea (referee)
Title: Management implementation of the basketball tournament Easter Cup Klatovy Objectives: The main goal of this thesis is to improve management of the basketball tournament Easter Cup Klatovy. The aim is to detect its shortcomings and eventually propose recommendations for the upcoming years. Methods: This thesis uses methods of the quality research. As part of the case study, the document analysis took place first, followed up by the semi-structured interview with the main event coordinator used for getting valuable in-depth information. Lastly, two informal interviews took place to get more of a practical point of view. Based on all the data collected, the final SWOT analysis was put together. Results: The result of this bachelor thesis is a detailed analysis of the basketball tournament Easter Cup Klatovy. This analysis led the author to the following findings: the biggest strength of the tournament is the quality level as well as its loyal customer base. On the other hand, the tournament's biggest flaw is its high registration fee together with its unclear organizational structure. The biggest opportunity seems to be the social media improvement and the biggest threat for this sport event could be the failure or the lack of personnel. Furthermore, specific recommendations and suggestions are...
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Management a marketing of the project Sports talent of the year and its implementation for period 2014-2015
Molnár, Jakub ; Čáslavová, Eva (advisor) ; Tejkal, Karel (referee)
Title: Management and marketing of the project Sports talent of the year and its implementation for period 2014-2015 Targets: The aim of this thesis is to propose improvements of the project Sports talent of the year for period 2014 - 2015. The project is focused on healthy lifestyle of the primary school pupils in the Czech Republic. The author based on analysis of previous years which were realized by a profit organization. His own contributions are made by the implementation of the project. Methods: There is a case study used to analyze the information about the project Sports talent of the year. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed gaps especially in the management activities of the project Sports talent of the year. The greatest gaps can be seen in the branch of staffing, marketing and communications and financing. Key words: sports event, project, non profit organization, SWOT analysis, management and marketing of sports event
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Marketing research on the satisfaction of spectators sporting event High Jump in 2011
Machutová, Tereza ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research on the satisfaction of spectators sporting event High Jump in 2011 Objectives: The aim of my work is to make the marketing research on satisfaction of spectators by questionnaire survey and to suggest solution based on research results, which could lead to an improvement in the areas criticized this event. Method: The method of personal questioning was chosen for the research. The sample of research was chosen randomly from the basic set of spectators. Results: The values obtained are organized in tables and graphs in result section. There were found unsatisfied spectators in each of the examined areas, so the large room for improvement is on the event. Overall, spectators were satisfied with the event. Key words: Sporting event, marketing research, satisfaction
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